The two,  Urbanites from Rishon Lezion, decided to change their lives as part of the Galilee Judaization project that began in 1980. They passed  To Hararit for a year of experience and at the same time continued to run the optics business in Rishon Lezion. As part of the project, the new residents of the Galilee were also given areas for livelihood and agriculture. Without any agricultural background, Grandpa Yosef studied and researched, invested and examined, and realized that the area was suitable for planting an olive grove. He began to gain experience and his work heritage, relying solely on organic farming, continues to this day.  

The planting of the orchard was with the intention of producing quality olive oil, from olives of the Zuri (Syrian) variety - a reputed variety from which oil with a special aroma is extracted.  

Since its planting - the orchard is organic. Yes, oil is also an oil of freedom. Free from spraying the soil and trees with chemicals, while fertilizing with only organic compost.

It was important for us to also connect the oil production process to the worldview and values of the place.  Therefore, with the establishment of a 'plantation of freedom', we have invested in the study and development of sustainable and ecological growth, which also contributes to the high quality of the oil.  

During the year the care of the orchard is in the traditional traditional method, that is, in real handiwork. Without any advanced mechanization. From the harvesting stage, in which the olives are "milked" from the branches, through the removal of "pigs", the scattering of wood pulp around the trees, to retaining moisture and water, to the creation of organic compost from the wood pulp. Thus we maintain periodicity and utilization of all natural means.